My father had a retirement dream of selling his company and using the proceeds to start a Charitable Foundation. Unfortunately he was diagnosed with terminal cancer the same month he sold his company.  As a family, we began planning the Foundation as quickly as we could so he could see it come to fruition before his cancer progressed further - this meant branding.

 

We were still confirming the direction of the Foundation, so I wanted to create a brand that is clean, minimalist, and versatile enough to grow with the foundation, as it continues to take shape.