Interad Media Design Corp.
Refreshing the visual identity for a digital design and development agency.
Services
Visual Identity, Illustration & Animation for Website
The Problem
Interad Media Design Corp. is a Toronto digital agency that I worked at for many years. Their visual identity was in need or a refresh - it didn't have a defined illustration style, and it's colour palette was a bit harsh, with bright red as the dominant colour.
Results
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Updated visual identity with documented brand guidelines
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A fun new illustration style, with a library of reusable assets
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An expanded colour palette
UX STRATEGY: Learning the client’s needs
I began speaking with the company stakeholders about what they want the new visual identity to say about Interad. Clients value Interad because they are easy to work with, so we wanted to convey a friendly and fun personality.
The previous colour palette used a bright red as it's main colour. As well as creating accessibility issues, it was a bit harsh. I created a softer colour palette with blues and neutrals, that allowed the red of the logo to really pop.
NEW DESIGNS: Bringing it to life
I created several new illustrations for the website, and animated them with Adobe After Effects to bring some motion to the site.